The IAU Marketing & Promotion Committee met on 18 December 2025 under the leadership of Chair Hilmy Aboud Said to set the tone for the 2025–2029 mandate. In a concise, action-oriented session participants — Frank Kuo, Nadeem Khan, John Pares, Jacek Bedkowski and Liana Zaayter (Solomon Ogba was excused) — aligned quickly on priorities and immediate steps.
This first meeting marks the beginning of a collaborative journey. Our ambition is clear: to strengthen the IAU’s visibility, build meaningful partnerships, and support the sustainable growth of ultrarunning worldwide.
Hilmy Aboud Said, Chairman of IAU Marketing & Promotion Committee
The committee agreed on three strategic priorities:
- sharpening marketing strategy and brand visibility,
- developing partnerships and sponsorships, and
- driving growth in emerging regions.
Initial discussions with two prospective sponsors were identified as strong foundations for future partnerships.
The committee set immediate actions focused on advancing talks with the two prospective sponsors and preparing targeted branding materials for those discussions.
With a follow-up meeting scheduled for the end of January 2026, the committee left the session poised to convert these early discussions into concrete initiatives.
Jacek Bedkowski
IAU Vice President
